Washington Post: Race begins to make a strong pivot to TV advertising

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With weeks left until the primary, Democrats in a crowded race for governor are about to unleash their war chests to vie for the attention of voters who have yet to tune in.

Six candidates have the resources to mount significant television ad campaigns before the July 19 contest, according to campaign finance reports released this week.

“There will be an absolute blitz,” Roger Hartley, dean of public affairs at the University of Baltimore, predicted of the TV advertising in coming weeks. “The funding is extremely important to reach their base of voters, reaching those committed to them or leaning their way. … And they need to reach the undecideds and move them in their direction.”…

…Baron’s ad introduces him to voters and pokes at the Democratic establishment, saying the state hasn’t moved forward and that he’ll bring new solutions…

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